Schools that can attract one more new student per year (or retain one more student) than the previous year consistently experience growth over time.
Employing every possible strategic marketing advantage makes a difference and it only needs to make a difference of one more student than last year to be effective.
The fact that sports event attendance is diminishing across many types of events seems to suggest a pardigm shift of some kind among event attendees. Perhaps martial art organizations and schools can gain some insights and learn a lesson or two from this trend as it may apply to tournament attendance, etc.
Well, we asked thousands of former students and ex Federation members why they quit training and guess what? THEY TOLD US! Hundreds of non-member, former students responded (boy were we surprised!) and they shared The Top Ten Reasons that they quit training.