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Back To School Shopping Trends and Marketing

May and June are optimal months to begin your Back To School planning and marketing. In fact, statistics about back to school shopping trends may surprise you! Check em out and you may just get an idea or two about how to better prepare for a wave of new students as school begins.


SMS Texting Rules

Schools that can attract one more new student per year (or retain one more student) than the previous year consistently experience growth over time.

Employing every possible strategic marketing advantage makes a difference and it only needs to make a difference of one more student than last year to be effective.


How The National Festival Can Help Reduce Dropouts

Even though only about 13% of all students typically attend the National Festival, school owners can use the National Festival to boost interest in the 87% of students who have no plans of attending the National Festival.