Nice "creative relevance" reference to the Karate Kid public awareness wave.
It snagged me and got me to draft this post.
I observe that relevance is a key make or break component of success in any field. The more relevant an idea is, a press release is, an article is, a product is, a service is, etc. the greater the opportunity for it to resonate with an audience to which it is relevant.
I also observe that the most creative marketers and industrious entrepreneurs often seize the public awareness opportunities created by others who may be spending millions of dollars creating public awareness of an issue, a product, a service, etc. and correlate their "pitch" to that free publicity.
Innovative martial arts studios and anti-bullying organizations nationwide are currently capitalizing on the heightened public awareness of those two aspects of the new Karate Kid movie theme. In fact, our organization, the U.S. Soo BahK Do Moo Duk Kwan Federation has encouraged our 130 Certified locations to seize this timely opportunity to heighten public awareness of their service offerings in their communities by "creating relevance" to the heightened awareness and lingo associated with the Karate Kid movie, its thematic issues and their own activities. After all, Karate kids are our business:
Search engines are especially fertile ground for "creating relevance" and it seems the more successful entrepreneurs, organizations, companies and individuals exhibit a higher degree of imagination, creativity and innovation in attracting the attention of the public than their less successful counterparts.
Recognizing "relevance" that may not be readily apparent to others requires imagination and a creative mind. Creating an opportunity out of that recognized relevance is the sign of an innovative entrepreneur.
For example, what relevance could possibly exist between a bunch of nursing home patients in Henderson, Texas (the eldest being 94) and a national karate tournament in San, Diego, California? Watch the CNN video and other TV station videos and read the story here:
"Impossibility is only the figment of an insufficient imagination." --Phil Duncan
And yes, Black belt proficiency is acheived by consistent and relentless repetition of that which may appear mundane to the uninitiated and/or for which the importance may not even be initally appreciated by the newbie, but such discipline is in fact the foundation for exceptional success in any endeavor.