How Google Says Federation Schools Are Doing


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Each month for years Headquarters has received the attached report about how Google says Federation schools are doing based on all school locations published by the Federation on behalf of schools.

Some schools have removed their locations from the Federation group and are not included.

OBSERVATION:

When local school marketing and advertising activity increases, there is typically an uptick in the number of people who find and interact with your online school presence.

Local activity can be a prime driver of online activity.

People find you when they are looking for you and when you have a presence that can be found and they only look for you if they have a reason to do so.

Creative school owners continually give the public a reason to look for them.

When local school marketing and advertising activity decreases, there is typically a downturn in related online activity.

OPPORTUNITY:

Consider how to use the 2018 Membership Drive to help increase your local activity and thus increase your opportunity to attract and enroll new students.

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