Schools that can attract one more new student per year (or retain one more student) than the previous year consistently experience growth over time.
Employing every possible strategic marketing advantage makes a difference and it only needs to make a difference of one more student than last year to be effective.
The fact that sports event attendance is diminishing across many types of events seems to suggest a pardigm shift of some kind among event attendees. Perhaps martial art organizations and schools can gain some insights and learn a lesson or two from this trend as it may apply to tournament attendance, etc.
Even though only about 13% of all students typically attend the National Festival, school owners can use the National Festival to boost interest in the 87% of students who have no plans of attending the National Festival.
