Halloween is despised by some and enjoyed by others, but regardless of your perspective about Halloween I am sure you agree that safety is important.
Safety is especially important on Halloween when young kids may be roaming the streets in the dark and when widespread mischief and mayhem may be the norm, so being alert and attentive to personal safety is a high priority.
Activate a KEYWORD for your school and feature it on all the Halloween promo materials you distribute, publish it on your Facebook posts and business cards, etc.
Take a Keyword for a test drive. Text one of the following and experience how it works. Of course your personalized message would be delivered for your keyword.