Tournaments provide many opportunities to promote public awareness about your studio and to edify and publicly recognize your most active students. Publishing your tournament dates on a publically searchable calendar like Google calendar can create excellent public visibility opportunities that can help attract new students.
- 30 days BEFORE the tournament distribute press releases and PSA announcements about your studio plans to participate in (national/regional) or to sponsor or host a local tournament. Announce that students from your dojang have been selected (or have the opportunity) to participate in this exciting event.
- 7 days BEFORE the tournament distribute press releases and PSA announcements naming the actual student participants
- 1-3 days AFTER the tournament distribute press releases and PSA announcements and photos of winners featuring their names, etc.