If you could flip a switch today that would double your enrollment tomorrow, would you do it?

Would doubling the enrollment of your current teaching program or school be a good thing?

Most instructors indicate that they would like to have more students on the floor, but they do not. Why is that?

Could you even effectively manage twice as many students tomorrow?

What if 169 new students and 125 parents showed up at your school on the same day because of a new student campaign you ran?

Some school owners literally flip a switch every month and generate a new group of students every single month of the year.

These successful school owners set a goal, make a plan to achieve their goal, systematize their practices for consistent daily execution and then relentlessly pursue the result they have targeted and they do not do it all alone.

The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand.
Sun Tzu

The most successful school owners employ parents, students, PVT committees, assistants, staff, technology, service vendors and automation to assure that steps toward their goals are taken everyday and each month they evaluate their progress and adjust their actions as needed to move closer to their goals.

Providing and maintaining a body of students with a suitable facility for training is a challenging entrepreneurial undertaking whether the enrollment is a small teaching program or a full time studio.

Soo Bahk Do^® Biz serves as an information hub to connect you with successful peers, successful practices of non Moo Duk Kwan^® schools, business training opportunities provided by the Board of Directors Technical Advisory Committee and more.

Self motivated school owners have increased opportunities for success by seeking out insights into the things that peers and competitors are doing and learning about the tools and tactics they are employing in pursuit of the success of their schools.

Some of the information presented on this site may not be applicable or suitable for a Moo Duk Kwan^® certified schools to use, but it is prudent to be aware of, and to understand, what your competitors are doing to learn if anything they are doing is suitable for you to do and how their activity may be impacting your school in your local area.

If you know the enemy (factors negatively impacting your teaching endeavor) and know yourself you need not fear the results of a hundred battles.
Sun Tzu

Throughout the site you will encounter educational business information from Moo Duk Kwan^® peers as well as entrepreneurial business information reviewed and approved by the Federation   and sales pitches for many different commercial product and service offerings for martial art schools. MENTIONS OF THESE PRODUCTS AND SERVICES ARE NOT ENDORSEMENTS.  Rather the information is presented for your awareness about the types of services other school owners seek out and are willing to invest in to help them grow their school.

He who is prudent and lies in wait for an enemy who is not, will be victorious.
Sun Tzu

We hope that you find some inspiration, education and motivation through the information shared on this site that will help you grow your school to the level you desire.

He will win who knows how to handle both superior and inferior forces.
Sun Tzu

A number of pages  on the site feature submission forms where you can submit a link to a resource, an idea, recommendation or a best practice of your own so that it can be shared with your fellow Moo Duk Kwan^® school owners.

Please take a moment to do so.

Get More Students

Scaring Up New Students At Halloween

October 17th, 2019

Halloween presents motivated school owners with yet another socially ingrained and pre-scheduled opportunity that can be leveraged to attract the attention of potential new students. However, it does not happen by itself, so action must still be taken to seize this fleeting opportunity to grow your school. Checkout the cool martial art Hallowee[...]

The Business of Running A Dojang

September 27th, 2018

September is history and Fall is officially here.  The leaves are changing colors and the weather patterns are changing. What can you change in your school marketing activity to ensure your school finishes the year strong and with more students than last year? Some of your new students who enrolled in Back To School classes may be getting rea[...]

Membership Drive v2.0 2016

June 24th, 2017

In 2016 the United States Soo Bahk Do Moo Duk Kwan Federation Board of Directors launched a vigorous Membership Drive with benefits for new members and renewing members and requested the support of all certified Instructors and certified school owners to help make it a success. The first of three documents below covers valuable information to help[...]

Back To School Shopping Trends and Marketing

June 12th, 2017

May and June are optimal months to begin your Back To School planning and marketing. In fact, statistics about back to school shopping trends may surprise you! Check em out and you may just get an idea or two about how to better prepare for a wave of new students as school begins. https://blog.marketing.rakuten.com/affiliate/8-back-to-sc[...]

Attract A Ton Of New Students In The Summer

May 26th, 2017

I Used to HATE the Summer Months..... And it wasn't just because I live in Florida and it gets hot! For me (in the first few years running a school) summer meant small classes because so many students went on vacation, drop in revenue because of account 'holds', not many revenue generating events, and WORST of all, my "new student" funnel all[...]

Ten New Students Guaranteed From A $24 Investment?

January 31st, 2017

Sound too good to be true? You have probably tried dozens of advertising methods over the years and the challenge is always the same. You spend a bunch of dough and HOPE that the campaign generates enough qualified prospects that you can covert to paid, enrolled students and thus recover your advertising investment. Of course the advertising[...]

Five January School Promos You May Be Overlooking

January 3rd, 2017

January is the month that forward thinking school owners have geared up for in December so they are prepared to launch annual tuition renewal specials, Valentine's Day specials and more during January, but there are also a ton of lesser known opportunities for January school promos you may be overlooking. School owners who are willing to exercis[...]

8 Key Concepts For Holiday Marketing

October 19th, 2016

Moo Duk Kwan® certified school owners can read between the lines of this insightful publication from Marketo and gleen some tips for improving the effectiveness of your holiday promotion of your school this season. Marketo's publication provides tons of statistics and interesting data in an easy to read format and while it may not be specifi[...]

Black Friday Countdown

October 5th, 2016

Creative school owners are already scheduling their Thanksgiving specials, Black Friday sales and Cyber Monday sale or offerings tied to those dates because the opportunities are approaching fast. [ujicountdown id="Black Friday" expire="2016/11/26 01:00" hide="true" url="" subscr="Black Friday Promo Countdown" recurring="" rectype="second" rep[...]

Trick or Treat By Text Message

October 3rd, 2016

Trick or Treat By Text Message Activate a KEYWORD for your school and feature it on all the Halloween promo materials you distribute, publish it on your Facebook posts and business cards, etc. Take a Keyword for a test drive. Text one of the following and experience how it works. Of course your personalized message would be delivered for your[...]

Three Ways To Promo Your School With Halloween

September 30th, 2016

Halloween provides an opportunity for your school to capture the attention of the public and be visible and memorable in the context of this seasonal event. School owners have reported several ways that they have linked awareness of their school to public awareness of Halloween and these three were the most popular. Remember that any kind of ma[...]

Pumpkin Spice Is Nice Until You've Had A Sip of Soo Bahk Do®

September 28th, 2016

Pumpkin Spice Is Nice Until You've Had A Sip of Soo Bahk Do®. Exercise your creative mental muscles and come up with an attention grabbing, memorable  school promo that the public will pay attention to. Heck your promo might even go viral and you could be famous... for 30 seconds.   🙂 Download the Word Doc and you can add your School Info usin[...]

Help Kids Aspire Higher This Halloween Without A Broom

September 28th, 2016

Help Kids Aspire Higher This Halloween Without A Broom. Now is the time to print up your gift cards, free passes, Halloween treats or whatever you want to call them and get them in the hands of all your students and parents with a request that they help distribute them to Trick or Treaters on Halloween night. Even if you don't have anything spec[...]

Help A Friend Discover Soo Bahk Do This Columbus Day

September 17th, 2016

Have you considered running a new student referral drive linked to Columbus Day? It could be as easy as asking students to: Help A Friend Discover Soo Bahk Do® This Columbus Day. Christopher Columbus is given credit for the discovery of America and is honored with the National Holiday of Columbus Day in October.   This Columbus Day (Octobe[...]

Discover Soo Bahk Do® This Columbus Day

September 14th, 2016

Are you running any kind of promotion in October that is linked to the Columbus Day? For example a social media post, flyers, ads, etc. might link to the holiday as simply as follows: Christopher Columbus is given credit for the discovery of America and is honored with the National Holiday of Columbus Day in October.  This Columbus Day follow h[...]

Fall Membership Drive v1.0

August 28th, 2016

This Fall Membership Drive focuses on attracting prospective new students, converting them to enrolled students and converting them into members of the United States Soo Bah Do Moo Duk Kwan Federation® Ideally, a Fall Membership Drive may be most productive when introduced in very early August before schools begin resuming classes. Teacher in[...]

Birthday Cards Sent To Prospective New Students Automatically Every Month

August 23rd, 2016

Postcard Mania is offering an interesting new twist on the Birthday Club concept because instead of targeting your existing students birthdays, you will also be reaching out to non-students who have birthdays approaching and thus may be new student prospects. You define your target mailing radius around your school and specify  your criteria for[...]

Are You Cancelling Classes For Labor Day?

August 17th, 2016

Labor Day is fast approaching and some schools piggyback advertising and promotional campaigns for their school with this annual holiday to capture the attention of potential prospective students. Some schools actually close for the Labor Day weekend while others schedule Labor Day promo events. It just depends on the school owner's goals and pr[...]

Can Pokemon Go Attract New Students To Your School?

August 16th, 2016

Personally, I do not play computer games. But that is just me. MANY people of all ages do love computer games and the newest interactive mobile game craze is Pokemon Go. What is Pokemon Go? PokemonGymn? PokeStop? Pokemon Go is a new app that makes a walk around your neighborhood, town or city into an augmented reality game, and it’s [...]

Superior Soo Bahk Do® Skill Exhibitions

July 29th, 2016

The Olympics only happen every four years and they capture a lot of public attention when they occur. Even though Soo Bahk Do® is not an Olympic event, creative school owners can benefit from the wave of public awareness and excitement that accompanies the Olympics by conceptually linking to them in some manner designed to promote your school an[...]

Complimentary U.S. Military Personnel Memberships

June 18th, 2016

It's super easy to let the public know that your Moo Duk Kwan® Certified school provides access to complimentary national memberships sponsored by United States Soo Bahk Do Moo Duk Kwan Federation's members. Move that U.S. Soo Bahk Do Moo Duk Kwan Federation shall provide free membership for all active U.S. military personnel (all branches and res[...]

Do You Offer Birthday Parties At Your School?

June 18th, 2016

Over the years, several instructors have told us they do not offer Birthday Parties at their school or they quit doing Birthday Parties because they did not generate students from hosting them. Some instructors said that their school was too small or they did not have enough students or that they did not have enough time to justify doing Birthda[...]

How Do You Describe Your Intro, Trial or School Offerings To The Public?

June 18th, 2016

There is no right or wrong way to describe your schools offering to the public, but there are less effective and more effective ways of describing your Intro, Trial or school offerings to non-practitioners when you want them to reach out and contact you. How “effective” your public presentation is should be evaluated solely by how many new stude[...]

169 New Students & 125 Parents Showed Up At My School On The Same Day

June 1st, 2016

Say What!? That's right, one hundred sixty nine (169) excited new students and one-hundred twenty five (125) parents showed up at my school which typically had an enrollment of only 40-50 students. Although I did not know it back then, this amazing event actually began years earlier at a Federation National Summer Camp on a grassy hill[...]

Melody Shuman Skillz

April 24th, 2016

http://start.skillzconnect.com/ The SKILLZ membership is a 1-year commitment, with a month-to-month reoccurring membership afterward. With that said, we offer a "90-day out clause". This means that at the 90-day point, you can cancel the agreement if you're not completely satisfied with the membership within the next 30 days. The Secret of SKIL[...]

Harry & Friends Character Development Program

April 24th, 2016

Stan Lee is not a Moo Duk Kwan® certified instructor and we have not tried his Black Belt Principles website's 30-Day Free Trial, but his wife worked in the field of children's entertainment TV for years and it looks like they have combined her experience from the television industry with his martial art school goals and created tons of character t[...]

Does Your Website Generate New Students?

April 21st, 2016

Some website designs look nice and generate no new students for the school. Other websites may not look as nice and yet they may generate lots of new students. How can you know which site design generates the most new students for your school? A/B Testing.   It's geeky and complicated and time consuming and only worthwhile if done correctl[...]

Every Month

April 17th, 2016

Every Month Has Multiple Opportunities To Attract New Students   Check out this interesting calendar that lists all sorts of special days and consider that any one of them can be used to launch some kind student moral boosting initiative to support retention or a promotion to attract new students -- even ONE NEW STUDENT. Checkout This[...]

June

April 11th, 2016

June advertising, marketing, promo ideas and to attract new students and classroom activities to retain existing students in Moo Duk Kwan® Certified Teaching Programs and Certified Schools.     [contentblock id=3 img=gcb.png][...]

July

April 11th, 2016

July advertising, marketing, promo ideas and to attract new students and classroom activities to retain existing students in Moo Duk Kwan® Certified Teaching Programs and Certified Schools.     [contentblock id=3 img=gcb.png][...]

August

April 11th, 2016

August advertising, marketing, promo ideas to attract new students and classroom activities to retain existing students training  in Moo Duk Kwan® Certified Teaching Programs and Certified Schools. Scheduling your Back-To-School promotions in relation to the dates that your local school systems resume activities can create multiple opportuni[...]

December

April 11th, 2016

December advertising, marketing, promo ideas and to attract new students and classroom activities to retain existing students in Moo Duk Kwan® Certified Teaching Programs and Certified Schools.     [contentblock id=3 img=gcb.png][...]

October

April 11th, 2016

October advertising, marketing, promo ideas and to attract new students and classroom activities to retain existing students in Moo Duk Kwan® Certified Teaching Programs and Certified Schools.     [contentblock id=3 img=gcb.png][...]

November

April 11th, 2016

November advertising, marketing, promo ideas and to attract new students and classroom activities to retain existing students in Moo Duk Kwan® Certified Teaching Programs and Certified Schools.     [contentblock id=3 img=gcb.png][...]

September

April 11th, 2016

September advertising, marketing, promo ideas and to attract new students and classroom activities to retain existing students in Moo Duk Kwan® Certified Teaching Programs and Certified Schools.     [contentblock id=3 img=gcb.png][...]

May

April 11th, 2016

May advertising, marketing, promo ideas and to attract new students and classroom activities to retain existing students in Moo Duk Kwan® Certified Teaching Programs and Certified Schools.     [contentblock id=3 img=gcb.png][...]

April

April 11th, 2016

April advertising, marketing, promo ideas and to attract new students and classroom activities to retain existing students in Moo Duk Kwan® Certified Teaching Programs and Certified Schools.     [contentblock id=3 img=gcb.png][...]

March

April 11th, 2016

March advertising, marketing, promo ideas and to attract new students and classroom activities to retain existing students in Moo Duk Kwan® Certified Teaching Programs and Certified Schools.     [contentblock id=3 img=gcb.png][...]

February

April 11th, 2016

February advertising, marketing, promo ideas and to attract new students and classroom activities to retain existing students in Moo Duk Kwan® Certified Teaching Programs and Certified Schools.     [contentblock id=3 img=gcb.png][...]

January

April 3rd, 2016

January advertising, marketing, promo ideas and to attract new students and classroom activities to retain existing students in Moo Duk Kwan® Certified Teaching Programs and Certified Schools.       [contentblock id=3 img=gcb.png][...]

How Can I Increase My Student Enrollment?

March 30th, 2016

Everyone is super busy and distracted today, especially parents, instructors and school owners. A major challenge facing instructors and school owners is knowing what to do to capture the attention of qualified prospective students and finding time to consistently take the actions necessary to get the attention of busy parents and prospective st[...]

How Can I Increase Student Enrollment?

March 30th, 2016

Operating a successful Moo Duk Kwan® certified school requires a strong desire, creativity, planning, business skills and entrepreneurial drive that are unrelated to being a skilled Soo Bahk Do® practitioner. School owners seeking to operate a thriving full- time schools and instructors seeking to operate a part-time schools are both faced with [...]

How Can I Attract New Students?

March 30th, 2016

Everyone is super busy and distracted today, especially parents, instructors and school owners. Among the many challenges facing instructors and school owners is knowing what to do and when to do it in order to capture the attention of the most qualified prospective students. Of course there are some things that should be done every month ye[...]

Marketing Opportunities

March 25th, 2016

Opportunities abound to educate the public about the value of the instruction provided by Moo Duk Kwan® certified instructors of the Soo Bahk Do® martial art system. Many opportunities are integral to the normal schedule of our life activities. Which of the following, or other opportunities, do you have plans in progress for attracting new stude[...]

Scheduling Promotional Activities

March 25th, 2016

The most effective promotional activities consider the targeted consumer's life and needs and envisions a desired outcome of the promotional activity, then conceives and executes a plan today that can make that vision a reality tomorrow. Subscribe to receive email reminders about what you can do today in order to reap benefits in the future. [...]

A Better Birthday Club For Your School

February 18th, 2014

For New Student Prospects You can now easily gather contact information at Birthday Parties that you host for kids and you can do it without paper forms, plus you can automate the follow-up. It's AWESOME! Think about it, when you host a Birthday Party for non-students and the parents drop them off at your school, you can tell the parent th[...]

How Can I Get More New Student Leads At Demonstrations?

February 4th, 2014

Call or Email HQ to have your personal Keyword activated for your use and then everything works from your phone. Its that easy and its a free service for school owners. When you present a public demonstration in front of hundreds of unknown people, how do you collect contact information from those in the audience who are interested in learning m[...]

What Are Marketing Channels?

January 31st, 2012

Simply put "marketing channels" are different creative ways and means that you can employ to introduce and connect your products or services with prospective customers and educate them about your offerings. For the most part, "marketing" is NOT "selling," rather marketing it is about making selling unnecessary. Careful selection of qualified [...]

Student Referral Keyword Drives New Student Signups

June 22nd, 2011

(What the heck is a keyword?) You do not need to print anything or handout anything in order for this powerful student referral system to work for you and drive in a steady stream of new student prospects to your school. All you need do is activate your account on www.sbdmdk.com (no credit card required and service is free for Certified schoo[...]